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MRI Wexford | Nugget number (38) from my recent published book titled JACK –
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Nugget number (38) from my recent published book titled JACK –

03 Feb Nugget number (38) from my recent published book titled JACK –

Posted at 08:54h in Book Blogs by
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 Focus on the early adopters when introducing a new ‘offering’ to your market niche. The implementation of the rural electrification scheme (ESB) was a major feat of engineering. Just as importantly, it was also a psychological process. It involved the planting of the idea to the early adopters (Housewives) and using them to influence the others to sign up.